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A faith-focused platform offering AI ministry tools, communication, and people-connection features used by tens of thousands of churches.
Our verdict
Gloo is harder to pin down than most tools here because it is not one product but a platform connecting the faith ecosystem: church texting, workflows, congregant engagement, AI writing tools, data and insights, and programs that route searching people toward local churches. Its most concrete offering for a typical church is free texting, with a generous credit allotment and no cost to get started.
For a church that just wants to text its congregation without paying, Gloo is a genuinely appealing entry point, and Gloo+ layers on more credits, AI writing help, subaccounts for multi-campus use, and extra tools for $49/month or $499/year. The breadth means a church can grow into more of the platform over time rather than bolting on separate vendors.
The flip side of that breadth is that Gloo can feel scattered, and its model leans on data and engagement in ways some church leaders want to understand before diving in. It is less a focused, best-in-class texting tool than a wide platform with texting as one entry point. For price-sensitive churches curious about AI and engagement tooling, the free tier makes it low-risk to try; just go in clear-eyed about what the platform is.
How we scored it
Standout features
Free texting
Text your congregation with a free monthly credit allotment.
AI writing assistant
Draft messages and content with built-in AI help.
Workflows & polls
Automate follow-up and gather responses at scale.
Subaccounts
Manage multiple campuses or ministries separately.
New Mover program
Send automatic postcards to new residents nearby.
Engagement tools
Insights and programs to connect and grow your church.
Pros & cons
✓ Pros
- Free texting tier with a generous monthly credit allotment
- Broad platform spanning communications, engagement, and AI tools
- Gloo+ adds AI writing help, subaccounts, and more credits affordably
- Low-risk to try, since getting started costs nothing
- Connects churches to a wider faith-tech and referral ecosystem
– Cons
- The platform's breadth can feel scattered and hard to pin down
- Data- and engagement-driven model that some leaders want to vet first
- Less focused than a dedicated, best-in-class texting tool
Best for
Price-sensitive churches that want free texting as a starting point and are curious about layering on AI, engagement, and multi-campus tools over time.
Look elsewhere if
You want a single, focused, best-in-class texting tool, or you're uncomfortable with a broad, data- and engagement-driven platform model.
Pricing
How it compares
| Gloo | PastorsLine | Subsplash | Church Center | |
|---|---|---|---|---|
| Our score | 7.3 | 7.7 | 7.6 | 8.8 |
| Pricing / value | 8.5 | 7.5 | 6.0 | 8.0 |
| Texting / comms | 7.5 | 8.5 | 7.0 | 7.0 |
| Feature breadth | 8.0 | 7.0 | 8.0 | 9.0 |
| Ease of use | 7.5 | 7.5 | 7.5 | 9.0 |
FAQ
Is Gloo free for churches?
Yes. The base Gloo platform is free, including a monthly allotment of text and email credits, unlimited groups, and workflows.
What is Gloo+?
Gloo+ is the $49/month (or $499/year) membership that adds more messaging credits, AI writing tools, subaccounts for multiple campuses, and additional premium features.
What does Gloo actually do?
It's a broad faith-tech platform: church texting, workflows, engagement tools, AI writing help, data insights, and programs that connect searching people to local churches.
How many texts do I get free?
The free tier includes a monthly credit allotment (recently around 500 text credits), while Gloo+ raises that limit substantially for higher-volume churches.
Is Gloo a full church management system?
No. Gloo focuses on communication, engagement, and AI tools rather than being a complete ChMS, so many churches pair it with a separate management platform.
